Marketing direction for builders who are done guessing.
I'm Mitch Metz. I help builders and remodelers stop managing marketing like a risk and start leading it like an investment.
See how I can help →Nearly a decade in the construction industry. Marketing Professional of the Year (BABRM, 2023 and 2025). Active on national, state, and local builders association committees through NAHB. Teacher, speaker, and practitioner — still learning, still building.
Speaking and education →Who I work with
Builders and remodelers who already invest in marketing — but want more clarity, better leads, and a plan that compounds.
Design-build remodelers
- — Plenty of inquiries, but most are too small or not a fit
- — Spending on marketing but can't see what produces signed contracts
- — Ready to move into larger projects or add a service line
Custom home builders
- — Strong reputation but growth still feels unpredictable
- — Some quarters packed, some slow — no control over buyer mix
- — Want to attract higher-caliber clients who value what you do
Prefab, modular & construction tech
- — Building the future of construction but marketing still feels traditional
- — Different product, same positioning and lead quality gaps
- — Need clarity on how to reach the right buyers at the right time
What changes when we work together
Two ways to work together
Marchitect
Starting at $2,500/mo
I provide strategy and direction. Your team handles execution. Think of it as having a marketing director available to your business without the full-time cost.
How it works →Design-Build
Starting at $4,500/mo
Everything in Marchitect, plus I manage the moving parts and own the marketing problem so the owner doesn't have to carry it.
How it works →In both cases, you keep the keys — your accounts, your data, your vendor relationships. I never mark up vendor fees or take commissions. Full pricing breakdown on the Pricing page.
Latest from the blog
Associate of the Year Interview Questions
I received the Associate of the Year award from the Builders Association of the Blue Ridge Mountains. Here are the interview questions.
The Real AI Bottleneck Isn't the Model. It's How We Enter Data.
We've been hand-drawing pixels when AI can generate the whole image. The constraint isn't AI capability — it's our tools and processes.
The Documentation Roadmap: What to Document at Every Stage of Growth
A practical roadmap for home builders on what to document at each stage of growth to prevent systems from breaking as revenue scales.
