Blog

Insights on growth strategy for builders — marketing tactics, measurement, AI, industry trends, and what's actually working right now.

construction-marketing business-growth homebuilder-marketing

Associate of the Year Interview Questions

I received the Associate of the Year award from the Builders Association of the Blue Ridge Mountains. Here are the interview questions.
ai crm data-strategy

The Real AI Bottleneck Isn't the Model. It's How We Enter Data.

We've been hand-drawing pixels when AI can generate the whole image. The constraint isn't AI capability — it's our tools and processes.
growth operations documentation

The Documentation Roadmap: What to Document at Every Stage of Growth

A practical roadmap for home builders on what to document at each stage of growth to prevent systems from breaking as revenue scales.
construction-marketing digital-marketing google-ads

Should You Run Google Ads for Custom Homes?

Your massive context window beats ChatGPT's tiny one when making high-risk strategic decisions about advertising channels.
construction-marketing lead-generation homebuilder-marketing

Parade of Homes Marketing Ideas

Parade of Homes season is wrapping up for many of us. Here are marketing strategies to nurture leads, drive website visits, and be memorable.
luxury-builders construction-marketing marketing-strategy

Challenging Luxury Home Marketing Assumptions

Marketing luxury homes requires rethinking assumptions formed in production building. Surprising insights about high-net-worth client mindsets.
marketing-strategy digital-marketing ai

Ethical AI Marketing — My Key Takeaways from Sumaya's Ebook

Trust is huge in construction, which makes adopting AI tricky. Ethical marketing matters because relationships and reputation are everything.
construction-marketing marketing-strategy luxury-builders

Hendel Homes: A Brand-First Marketing Playbook That Builds Trust

How Hendel Homes built a trustworthy brand through Instagram, AI search visibility, and restrained luxury design choices.
construction-marketing marketing-strategy builder-growth

Cullum Homes Micro Marketing Audit: What Great Builder Marketing Looks Like

A deep dive into Cullum Homes marketing strategy reveals why they dominate their market. Plus, a powerful AI prompt for your own audit.
digital-marketing marketing-strategy business-growth

The Trading Floor of Digital Advertising

How Google and Facebook created the world's largest advertising exchanges, and why treating digital ads like trading gives you an edge.
construction-marketing facebook-ads instagram-ads

Facebook & Instagram Ads for Custom Home Builders: A Complete Strategy Guide

How to make Meta ads work for custom home builders with proven strategies, creative approaches, and campaign optimization techniques.
construction-marketing business-growth contractors

AI Adoption in Construction: Where Builders Stand in 2025

Analysis of AI adoption rates in construction vs other industries. Only 1.5% of firms use AI while manufacturing leads at 70-90%.
construction-marketing website-design conversion-optimization

Custom Builder Website Teardown: What AFT Construction Gets Right

A deep dive into AFT Construction's website — what's working, what could improve, and actionable tips any custom builder can apply.
construction-marketing marketing business-growth

Luxury Custom Home Builder Gift Ideas

A visual, implementation-ready guide to thoughtful client gifting for high-end remodelers and custom home builders.
homebuilder-marketing construction-marketing kpi

The KPI Mindset: Why Most Builders Track the Wrong Things

Industry data reveals most builders can sell more homes with two simple changes. Learn the response time data and why measuring right matters.
homebuilder-marketing construction-marketing builder-growth

The Compound Interest of Marketing: Why Boring Consistency Beats Brilliant Campaigns

Consistent, boring marketing creates unstoppable compound effects for homebuilders. 10 minutes daily beats viral campaigns for long-term success.

Free weekly newsletter

The thinking behind the work.

Growth strategy for builders — lead quality, positioning, AI, measurement, and the shifts worth paying attention to. One email per week.

No spam, ever Unsubscribe anytime Read by builders across the country

Active at every level of the industry

National Association of Home Builders
Builders Association of the Blue Ridge Mountains
North Carolina Home Builders Association
WNC Stars Associate
WNC Stars Marketing Professional