Marketing leadership for design-build remodelers
You're not short on demand — you're short on the right kind of demand. I help established remodelers shift job mix, tighten the path from first inquiry to signed project, and build a growth system that compounds over time.
See if we're a good fit →
Does any of this sound familiar?
- — You get a steady stream of inquiries, but most are too small, too budget-sensitive, or not a fit for the work you actually want.
- — Referrals still drive the business, but screening is inconsistent. You burn hours on site visits and estimates that go nowhere.
- — You're spending across channels but can't see which dollars produce signed contracts and which are just noise.
- — Precon drags on with design revisions, long email threads, and ghosting after a proposal — often without an agreement in place.
- — You keep taking meetings with "maybe" inquiries because saying no feels risky. A few bad-fit projects slip through each year and cost you margin.
- — Marketing decisions keep falling back on the owner because there's no clear direction and no simple scorecard.
What if you could...
- — Raise your minimum project size and have prospects self-select before they even reach your team.
- — Turn your intake into a real filter that catches scope, neighborhood, budget, and timeline up front, so your calendar only fills with conversations worth having.
- — Use a paid consult or design agreement to separate "curious" from "ready," and shorten the sales cycle by setting expectations early.
- — Know which channels produce qualified conversations and cut the rest without guessing.
- — Protect your reputation by avoiding the projects that create chaos, instead of finding out too late.
- — Expand into a new service line or market with a plan that doesn't rely on luck.
- — Get marketing off the owner's plate with a process someone on your team can actually run.
Two ways to work together
Marchitect
Starting at $2,500/mo
I provide strategy and direction. Your team handles execution. Think of it as having a marketing director available to your business without the full-time cost.
How it works →
Design-Build
Starting at $4,500/mo
Everything in Marchitect, plus I manage the moving parts and own the marketing problem so the owner doesn't have to carry it.
How it works →In both cases, you keep the keys — your accounts, your data, your vendor relationships. I never mark up vendor fees or take commissions. Full pricing breakdown on the Pricing page.
Guarantee
If we're not a good fit after the first 30 days, I'll refund my entire fee. No questions.
Who this is for
- — Established design-build remodelers with typical projects in the $50k to $200k+ range who want to move into larger scope, higher value work.
- — You want to add a specialty service line like additions, whole-home, or higher-end kitchens, or expand your geographic reach.
- — You already have someone in-house who can handle marketing tasks, whether that's an office manager, a coordinator, or part of someone's job on the sales team.
- — You're spending, or ready to spend, at least $7,000 per month on marketing including ad spend, content, and vendor fees.
- — You care about reputation and want fewer of the projects that lead to bad reviews and referral leakage.
This works best when you're ready to make decisions, stick to a plan, and let the process do the filtering. If you're working with a smaller budget or have a more specific need, a custom project might be a better starting point.
What you get
- — Strategy and direction focused on shifting job mix toward the projects you actually want, not just generating more volume.
- — Clean measurement so you can see which channels produce qualified conversations, not vanity numbers.
- — A tighter intake and qualification process tied to scope, budget, and timeline so your team stops doing precon work for the wrong people.
- — Positioning that makes your minimums and best-fit scope obvious, so the right clients feel like you were built for them and the wrong ones move on.
- — Vendor coordination: I help you find, brief, and manage the specialists doing execution work. You pay them directly and keep those relationships.
- — Growth planning for service-line expansion or geographic reach, grounded in data and built around realistic 30, 90, and 12-month timelines.
What typically changes
Most remodelers I work with see tighter qualification within the first 60 days. Intake gets cleaner, and your team starts spending less time on conversations that were never going to turn into contracts.
Average project size often increases as positioning takes hold. When your minimums and best-fit scope are obvious, the right homeowners lean in and the small stuff falls away on its own.
Within 6 months, you typically have clean data on which channels produce signed contracts and which don't. Marketing starts to feel like something you're directing, not something you're guessing at.
How it works
Month one
Deep dive into your current situation. Goals, capacity, job mix, service area, channels, tracking, and sales process. We fix the measurement gaps first, because most remodelers don't have clean data on which channels actually produce signed contracts.
Months two and three
Tighten positioning and intake. Make your minimums clear, build qualification into your front end, and create a path that moves the right homeowners forward while the wrong ones filter themselves out. This is where most remodelers see the fastest impact.
Ongoing
Channel strategy based on what the data shows. A calendar and operating rhythm your team can run. Monthly reviews and quarterly planning so you stop restarting from zero every time something changes.
FAQs
Investment
Is this worth the investment?
How long before we see results?
Fit
We don't need more inquiries. We need bigger jobs.
We keep getting small projects that aren't worth the precon time.
Will you work with our current agency or internal marketer?
Process
Can you help us add whole-home and additions?
Can you help us expand into a new market?
“We went through two agencies before Mitchell. Both times we spent a lot of money and couldn't really tell you what we got for it. Mitchell came in, was honest about what was working and what wasn't, and created a lot of clarity, to where I have a much better idea of what is working every month. That wasn't the case before.”
