I teach builders what most agencies won't tell them.

I speak at industry events and teach workshops on marketing strategy for builders, remodelers, and the companies that serve them. If you're organizing an event and want a speaker who lives inside this industry, not someone parachuting in from general marketing, I'd like to hear about it.

Topics I cover

I build sessions around the specific challenges that builders and their teams face when trying to grow through marketing. These are some of the areas I'm most often asked to speak on, though I'm happy to tailor a session around your audience and goals.

Marketing leadership for builders
How to build a real marketing function inside a building company — from the first hire to a repeatable growth engine — and start leading it as an investment instead of managing it as a risk.
Job mix and lead quality
Why most builders don't have a lead problem — they have a lead quality problem — and how to shift toward higher-value work through better positioning, qualification, and intake design.
AI and technology in construction marketing
Where AI is actually useful today for builders, what's coming next, and how to adopt it without overcommitting to tools that won't last. Practical applications, not hype.
Measurement that matters
How to set up marketing KPIs a builder can actually use — and what to track if you want to see a clean line from spend to signed contracts.
Growing into new markets
What it takes to expand geographically or add a service line without gambling — and how to plan the marketing side so it compounds instead of draining the budget.

Format

I'm comfortable with keynotes, panel discussions, workshops, and smaller breakout sessions. Sessions typically run 30 to 90 minutes depending on the format and depth. I can also put together half-day workshops for teams who want to go deeper on a specific topic.

I'm based in Asheville, NC and available for events in person or virtually.

Who books me

Builders associations, industry conferences, vendor groups, and companies that host events for their builder clients. If your audience includes building company owners, marketing managers, or sales teams in the residential construction space, this is likely a good fit.

Inquire about a speaking engagement

If you're interested in having me speak at your event, fill out the form below with as much detail as you can about the event, audience, and what you're looking for. I'll follow up within a few days.

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The thinking behind the work.

Growth strategy for builders — lead quality, positioning, AI, measurement, and the shifts worth paying attention to. One email per week.

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Active at every level of the industry

National Association of Home Builders
Builders Association of the Blue Ridge Mountains
North Carolina Home Builders Association
WNC Stars Associate
WNC Stars Marketing Professional