The Illusion of Limited Resources
Mitch Metz ·
In many functioning businesses, marketing is the first step to creating abundance. That often means changing two beliefs:
- Marketing is for companies with unsatisfied clients
- There is a ceiling to our positive impact
People who create abundance are worthy of attention, praise, and more leads. Sure, there's a ceiling on positive impact, just probably not where we think.
Abundance can be created. It will not meet the criteria you imagine, it is not guaranteed, and will require change. It's a matter of perception of reality, risk management, and adaptability.
Believing that scarcity is fixed and uncontrollable allows us to categorize things once in our minds and comfortably ignore changes, while avoiding the guilt of accountability.
